As a wellness blog owner looking for ways to grow your blog and drive traffic and user engagement, you must recognize the need for quality content. As obesity rates are on the rise, so is the number of the wellness blogs. With millions of great bloggers out there, the competition is stiff.
But this is not to worry you as there is a place for everyone in this crowded market. The industry has reached an amazing $3.72 trillion in 2015, and it’s only getting stronger. It offers endless opportunities for businesses and customers alike.
To succeed here, you only need to set yourself apart from the rest. Currently, people are no longer interested in reading the same old story about weight loss and how to get a healthy skin. What they are in need of right now is facts and more interesting information.
Content that you post online can make or destroy your marketing efforts. If you lack quality content, then your marketing efforts are useless as your blog will not be found on Google. Here is how you can create great content for your wellness blog.
Write Catchy Headlines
Headlines are the first thing that readers see when your blog pops up in their search queries. Thus the need to have then catchy and interesting.
According in a 2011 report, headlines that contain odd numbers are 20 percent more likely to get clicks than those containing even numbers.
Aim for Long-Form Content
Wellness blogs cover a wide variety of topics from beauty to hair loss and general health. This opens a variety of possibilities when it comes to content for writing.
On Google the most popular posts have between 1,140 to 1,285 words. This is known as long-form content and tends to rank higher than the average posts which have about 500 words. It allows you to discuss a topic more deeply and put in more keywords. This leads to more traffic and backlinks which in turn boosts your SEO efforts.
Incorportae Relevant Keywords
In general, wellness blogs target one or more field such as skin care or weight loss. Make sure that the keywords you use are relevant to that niche. If, for instance, you are blogging about fitness use keywords related to sports supplements, exercise or fat loss. You can make use of Google’s Keyword Planner to research your options.
Include a Call-to-Action
End every post with a call-to-action. Show readers what you expect them to do next, whether it’s downloading an eBook or opting into your email list.
For instance, if you write about stroke medications, end your post with learn more about Eliquis or any other drug you have covered. This will help the readers get more information on the topic covered.
Include Images and Videos
Blog content involves more than just text. The most popular wellness blogs include quality photos and actionable videos. Most likely, people will watch a how-to video than reading the text.