Useful Pointers on How to Make a Catchy Logo for an Orthodontics Company
For any business to set itself apart, it should develop a unique brand. One of the most central parts of any brand is the logo. A good branding exercise can actually be one of the most effective marketing strategies. If an orthodontist company is to stand out, it needs to have a unique logo and unique branding. This article explains how a logo designer can make the best logo for an orthodontist establishment.
From the onset, you need to choose the right font. When choosing a font, steer away from formal office fonts. A very formal font may actually be unwelcoming to a potential client. You should choose a font that communicates the values of the company, while being warm and welcoming. You should also avoid using the very artistic and informal fonts. This is because people will get a sense of unprofessionalism and not take your practice seriously. You can do some research to find out which fonts best communicate your message.
The color you choose to use on the logo is just as important as the font. Incorporate the company colors on the logo so that every aspect of the brand is in harmony. For new companies, choose a color that will work well both on the logo and on the premises and uniforms. Again, you will find many published studies that show which colors are preferred in medical institutions.
A big part of any logo is the image that goes on it. Avoid using a tooth or teeth on the logo as that will be too generic and average. With the right image, a logo can communicate a lot about a company and its values, rather than just showing what the company does. Before you choose an image, spend time looking at other unique logos so as to get some fresh ideas.
At this stage, you have all the components to make a great logo. Just like for any other company, a logo for orthodontic associates should be very clear and easy to understand. From a single glance, a potential client should be able to tell what the company is about and what services they offer. Once the image attracts a person to the logo, the words should be legible and informative. Too much information on a logo can actually be confusing, so only put the most vital information.
A logo will most of the time be incorporated in many faucets of the company. Once developed, the logo will appear on the staff uniform, on billboards, as a letterhead, on business cards and on the website. Ensure the logo works both on very small surfaces and on larger ones such as billboards. Make sure the logo looks the same whether on a small or a large surface.