Every company needs to have a recognizable brand from its competitors. A logo is an integral part of that brand. With successful branding, a customer will immediately remember your company when they see certain images. There are now many orthodontist clinics, and each should strive to be unique in its branding. Below are the important steps you will undergo when designing a great logo for an orthodontist company.
A logo will mostly also incorporate words, and you therefore need to choose the most suitable font. Avoid using the fonts used in official documents. A very formal font may actually be unwelcoming to a potential client. You should choose a font that communicates the values of the company, while being warm and welcoming. In the same line, do not use the extremely informal fonts. Such informal fonts may communicate a lack of professionalism on the company’s part. You can do some research to find out which fonts best communicate your message.
After choosing the right font, ensure you choose the right color. If the logo is for an established company, use the company colors on the logo too. When choosing colors for a new company ensure the colors are compatible with the establishment and their brand. If you are having a hard time choosing a color, read some papers that show which colors customers respond to.
Next, you need to choose an appropriate image to go on the logo. Avoid using a tooth or teeth on the logo as that will be too generic and average. The image on the logo is actually meant to communicate a company’s values rather than its purpose. Before you choose an image, spend time looking at other unique logos so as to get some fresh ideas.
By now, you will have gathered all the ingredients needed to make the full logo. Just like for any other company, a logo for orthodontic associates should be very clear and easy to understand. A potential customer should be able to get as much information as possible from a single glance If the image you chose was attractive, the words should also be legible. The logo should only contain the most important information, since the rest can be put on fliers.
The last thing you need to consider is the suitability of the logo on other company properties. Once developed, the logo will appear on the staff uniform, on billboards, as a letterhead, on business cards and on the website. You should therefore make a logo that can be easily incorporated on all those platforms. In this regard, get rid of very fine details on the logo as they may be hard to replicate on small surfaces.